Vision One Research is a leading UK market research agency providing high quality business and consumer research with offices in London and the North West (Liverpool). Our specialist services include focus groups, eye-tracking, hall tests, online and telephone surveys.

Whether your interest is in measuring or tracking your advertising or marketing performance, evaluating new products ideas or simply to measure customer satisfaction, then we can help!

LATEST NEWS:

Only Connect… 13 August 2015

It’s all about the internet these days, a fact that qualitative research companies are now driving home. According to the latest figures, one in five households in the UK have a minimum of seven online devices at home, including games consoles, TVs and iPads. Carried out by budgeting account provider thinkmoney, the study found that people aged between 18 and 24 are most likely to access th...

It’s all about the internet these days, a fact that qualitative research companies are now driving home. According to the latest figures, one in five households in the UK have a minimum of seven online devices at home, including games consoles, TVs and iPads. Carried out by budgeting account provider thinkmoney, the study found that people aged between 18 and 24 are most likely to access the internet using their smartphone, but those over 55 years old are more inclined to use laptops and tablets. This digital connection has changed the way that people live – something marketers should perhaps make themselves more aware of. For example, over half of those asked said that they go online to do their weekly grocery shop, with 44 per cent of those saying they’ve been doing this for at least three years. And mobile banking is growing in popularity as well, with nearly half of people questioned saying they access their accounts using an app. Spokesman for thinkmoney Ian Williams said: “Consumers expect to be able to get whatever they want, whenever they want, wherever they want. It is really is the age of the WWW.Generation.” Companies looking for new and innovative ways to engage with customers and appeal to new demographics might find using this information advantageous. Tailoring brand content to an online audience certainly seems like a good idea and coming up with new products that tap into this desire to spend time on the internet could see your business grow and stay one step ahead of the competition.
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