Vision One Research is a leading UK market research agency providing high quality business and consumer research with offices in London and the North West (Liverpool). Our specialist services include focus groups, eye-tracking, hall tests, online and telephone surveys.
Whether your interest is in measuring or tracking your advertising or marketing performance, evaluating new products ideas or simply to measure customer satisfaction, then we can help!
Over the past year, Vision One have been undertaking proprietary research with leading behavioural psychologists into th...
Over the past year, Vision One have been undertaking proprietary research with leading behavioural psychologists into the the triggers that create emotional responses in consumers and how these triggers relate to advertising effectiveness.
Marketers are under increasing pressure to deliver results and Vision One are using the latest in advertising thinking to help maximise advertising effectiveness. In arguably one of the most comprehensive advertising reviews of all time, a study conducted by the IPA concluded that ‘emotional’ campaigns were the most effective and tended to out-perform rational campaigns in terms of increasing penetration, sales and market share. But what actually are 'emotional' campaigns and how is this achieved? Vision One's specialist advertising team have developed 'AdProbe' and the EI index to provide brand owners with a new perspective on the role of emotion and to identify the triggers that create 'emotional' and effective advertising.
How can advertisers harness the power of Emotion?Emotions at their most basic level are often thought of as feelings, such as; anger, fear, surprise, disgust, joy and sadness - as described in the 1970s by anthropologist Paul Eckman and are usually accompanied by physiological changes like increased heartbeat or respiration and sometimes by physical manifestations such as changes in body language, facial expressions(*), shaking and even crying. To date, emotions are thought to impact on advertising but there is no agreed framework for establishing how these emotions are triggered or even measured.
By investigating some of the UK's most effective TV and award winning advertising from recent years, we have been able to establish not only how these triggers affect emotions but also how these triggers influence consumer attitudes, behaviours and purchase intentions. The seven triggers of emotion within advertising, are:
Through these studies we have developed a new 'Emotional Intensity Index' which measures the inherent power of advertising to create emotional and effective advertising for all forms of communications, including; TV, radio, posters, sponsorships and banners etc. The E.I index is highly correlated with purchase intentions and appears to provide an excellent prediction of effectiveness. And our normative database is now expanding rapidly and we can now offer benchmarks for most markets. For more information go to our advertising research services.
For more information on our advertising research please contact Tony Lewis or call 0207 692 0702.
* For information on reading emotions via facial expressions please request our i-Test brochure.
Award winning market research company London (UK)
With more than ten years' experience of working with leading UK and International blue chip organisations, we are ideally placed to help you build and track brand awareness, improve customer satisfaction or develop your products and services - to ultimately help improve marketing communications or increase sales and your overall business performance. Gathering and interpreting consumer and business information is a highly specialist area which needs the experience of skilled professionals - Vision One is the ideal choice for those looking for a list of leading market research companies in London or the UK to work with and all projects our projects are managed from start to finish by our highly experienced directors. As member of the UK market research society (MRS) you will find us in their market research directory and many other specialist market research directories and lists including: The Research Buyers Guide, AQR, IQCS and ESOMAR.
London Market Research UK
With offices in Camden (London), our skill base stretches across a wide range of sectors and industries and includes working for: advertising and PR agencies, and industry sectors include: financial services, food and drink, housing, local government, manufacturing and brands, retail and shopping, service providers and associations, Our B2B ( business to business) market research experience includes working with small business (SMEs), social and health, Local and central government and the travel and tourism sector.
Among the leading market research firms in the UK (United Kingdom), it is no exaggeration to say that we are one of the best. We conduct our own in-house customer satisfaction programme and over the last four years our satisfaction level has been 100%. During economic downturns many businesses make the mistake of cutting back on their marketing budgets at a time when there are great opportunities for grabbing market share from their competitors. Any leading market research agency in London or beyond will tell you that in a recession their services have proved to be very valuable. Many firms also tend to place too much emphasis on understanding their existing and most loyal customers, however, time and time again our experience has shown that some of the best and most actionable insights are gleaned from talking to less loyal and committed customers as this often allows us to identify any barriers but also any growth opportunities. As one of the UK's leading qualitative research companies, our methods tend to be rigorous, creative and provide highly detailed insights. Along with other top survey market research agencies, we use some of the most advanced analytical and statistical techniques that enable us to get to the heart of your problem.
Depth and breadth
As one of best focus group companies and qualitative research agencies, we offer focus groups, moderators, depth interviews. Our quantitative surveying methods which provide statistically robust finding include telephone and online market research survey company services using the latest survey technology - often at a fraction of the cost of more traditional approaches. Every project is tailored to our clients need. Both our international and UK surveys enable people to get paid market research London. We have offices in Camden (Westminster, Central London)) and our interviewing center is based in Hertford (Hertfordshire). So if you are looking for top quality or the best quantitative or qualitative market research agency in London - why not drop us a line? Our consumer and business market research company services cover the whole of Britain and the South East England and home counties, including: Berkshire, Buckinghamshire, Kent, Hampshire, Surrey and Sussex.
Thank you for looking at our website and we hope to hear from you soon.