Vision One Research is a leading UK market research agency providing high quality business and consumer research with offices in London and the North West (Liverpool). Our specialist services include focus groups, eye-tracking, hall tests, online and telephone surveys.

Whether your interest is in measuring or tracking your advertising or marketing performance, evaluating new products ideas or simply to measure customer satisfaction, then we can help!

LATEST NEWS:

Back To School... Already? 30 July 2015

Some schools may not have broken up for the summer holidays just yet, but that shouldn't stop you as a brand planning your back-to-school marketing strategies in order to get a leg up on the competition. Social market research has just shown that over in the US, 34 per cent of people have already started shopping to get their kids ready for the next school year. If you've not started advertis...

Some schools may not have broken up for the summer holidays just yet, but that shouldn't stop you as a brand planning your back-to-school marketing strategies in order to get a leg up on the competition. Social market research has just shown that over in the US, 34 per cent of people have already started shopping to get their kids ready for the next school year. If you've not started advertising your products, the question is... why not? Figures from the International Council of Shopping Centers shows that over in the US at least people still prefer to head in store for back to school shopping, with 83 per cent choosing to make purchases in bricks and mortar shops rather than online - a fact that could well inform what products you choose to target and how you decide to market them. Price, convenience and quality emerged as the top three factors for consumers looking for back to school products, so now would be the time to review your business practices with these in mind in order to get those precious parent pounds in your bank accounts. Now is the time to start thinking about your marketing - and don't forget that back to school doesn't just apply to children. If you don't have an obvious connection to kids' scholastic achievements, try to think what you have that could benefit parents once their youngsters are out of the house each day. Restaurants could offer special dishes to entice people to come out for lunch, for example, or hairdressers could give out discounts on back to school appointments.
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