Quick links: Focus Groups Online Surveys Business Research Retail Research Customer Satisfaction Social Research
Brand Research Company
We give our clients the competitive edge they seek by providing the insights that enable them to build powerful and profitable brands. We do this by digging deeper and revealing the real emotional (and rational) needs which are the drivers of brand equity and preference. Our research services enable us to get a deep, rich and accurate assessment of brand perceptions that allow our clients to optimise their brand strategy and make the most of their brand strengths and minimise the weaknesses. BrandVision, our unique approach to measuring brand awareness surveys and tracking surveys can also help with identifying the optimal proposition and positioning, and undertaking brand equity research.
Our brand positioning services help you to...
- Understand what your existing and potential customers see as your brand?s strengths and weaknesses
- Explore how your customers perceive your brand against your key competitors
- Determine customer needs and which benefits/features are the most important to your customers
- Identify and understand how your customer groups perceive your brand?s product/service categories
Neuroscience and the latest thinking in branding research have highlighted that emotions, rather than rational thoughts, are at the heart of consumer behaviour. Consequently, for brands to be successful, they must satisfy consumer needs, not just at a functional level but also at a deeper emotional level too. To address this, we have developed BrandVision - the accumulation of years of research taking into account the latest thinking and ideas from neuroscience to cognitive models. Nothing matters more than creating and sustaining rich, emotionally positive brand memories. If you can win your customer attention and liking then as a brand you're almost there. Developing strong emotional ties is an essential part of building strong and successful brands, especially basic needs such as: Safety and security, Physical excitement, Hedonic satisfaction, Satisfaction from benevolence and caring for others, Exclusivity or uniqueness.
New Product Development Agency
Our brand strategy and brand development services for companies, include: brand and new business development, brand awareness and brand tracking, brand proposition and positioning, identity and name research, advertising and communications, concept testing and new product development market research (npd). We also offer qualitative focus groups for developing and testing concepts and our quantitative npd research online or in halls. All projects are handled by our highly experienced directors to ensure top quality insights and recommendations every time,
Advertising and Media Research Company (Online, TV, Print and Radio)
If you are looking at developing or testing a creative idea or evaluating an advertising campaign then we have the tools to help to develop and refine your marketing strategies and brand communications. Our eye tracking services (iVision) can help explore visual media and what people notice and interact with, whilst focus groups and workshops are ideal for exploring new ideas and helping to build creative solutions for your advertising.
