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What is Qualitative Ethnographic Research?
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Ethnography, sometimes referred to as the deep dive or customer visits, has been gaining popularity in recent years and is extremely useful in gaining rich consumer insights.
Observers can learn a great deal simply by watching customers in their natural habitat, as they use a particular product or service, or try to complete certain tasks or achieve certain outcomes.
Vision One offer several products and services:
1. SuperSnooper
2. In home Videoing
3. In Store Video and Observation
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