Focus groups are often synonymous with market research and provide a unique and interactive way to gather information and share views on virtually any subject.
A typical focus group comprises 8-10 people discussing issues for around 1 1/2 hours.We can also offer variations of the focus group to suit our client's needs, including: brainstorming, co-creation, mini-groups, dinner parties. Getting the right people and creating the right environment are essentials to running successful groups.
We have build up an enviable client list including: Retail, International Brands, Travel and Tourism, Local Government organisations, National Charities, Education, Manufacturing, Marketing Agencies and SMEs.