Online and email surveys have various advantages, including:
- Price - Online surveys are much cheaper than both postal and telephone surveys by around 20-50%.
- Speed - Online surveys give you real feedback, real quick! It's entirely possible that will receive your first responses in as little as minutes.
- High response rates - Online surveys often achieve higher response rates than postal surveys due to the fact that they are user-friendly, easy to understand and can be filled out at any time, day and night.
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