Quick links: Business Research Ethnography Eye-tracking Focus Groups Market Research Germany
Qualitative Research Company UK
We specialise in a range of qualitative research techniques, including focus group discussions, focus group moderation, depth interviewing, eye-tracking, ethnography and observation. Like many leading qualitative research companies in London (UK), we use a range of innovative methods and techniques which have been designed to unearth deep and meaningful insights about your customers, brand or organisation. As expected of a top qualitative research agency in London, all our qual research is managed and moderated by highly experienced and trained researchers. Our directors manage each and every project from start to finish to ensure the quality and insight our clients expect and to ensure no stone is left un-turned.
Focus Group Company
As a leading London focus group agency (UK), our focus group moderators are highly experience directors with over 20 years of marketing and research experience. We work with a wide variety of firms and organisations, both small firms wanting 1 or 2 focus groups, to large blue-chip national and international brands offering a combination of research methods and approaches. We also offer a full service to our clients from project design and planning, recruitment of respondents, group moderation and facilitation, analysis and reporting. If you would like register for paying or paid focus groups in London or throughout the UK, then sign up for our online surveys and you will also have the opportunity to participate in our marketing research focus groups.
Group discussions are extensively used by UK focus group companies and are particularly powerful for researching new ideas and developing new and existing products and services. For example developing new ideas, testing new concepts or exploring deeper issues that are not possible through quantitative research alone. Part of their popularity is due to the fact that they can offer time efficiencies and represent better value in comparison with either individual or paid depths. Market research focus groups tend to be dynamic and work well due to the interaction and spontaneity between the group members. In such an environment, individuals can involve or immerse them self in the conversation or take time out and digest the thoughts and issues being raised - sparking new thoughts and ideas which would not necessarily happen when they are on their own. Individual depth interviews are powerful when seeking to glean more personalised insights or where it is important to remove the influence of other respondents or cover sensitive subject matter that would be difficult to discuss openly in a focus groups. We also offer paired depths, triads, mini-groups, workshops, web usability testing sessions and observational techniques.
Eye Tracking Research Companies
Eyetracking research is the process of capturing point of gaze information using sophisticated camera technology in a wide variety of settings and situations. Current technology now allows eye tracking companies to monitor how people shop (what the notice and fixate upon) using the latest in mobile eye tracking technology or how they surf the internet or read a newspaper or magazine. Understanding how your customers interact with your product is vital part of the insight process which will ultimately help you achieve success and our leading edge technology allows you to experience the world through the eyes of your customers. Results can be presented in a number of ways (e.g gaze paths and heat maps) and where possible are presented using powerful visual graphics which will help you make the right decisions. Our eye tracking website usability testing and shopper research services use the latest and most advanced technology to ensure high accuracy and the best interpretation of results possible.
