Qualitative Investigative Techniques
Qualitative research is a bit like detective work. So here's a couple of investigative techniques we use to get close to your customers:
- i-Vision - Latest technology in eye-tracking technology
- Focus Groups and depth interviews
- SuperSnooper - our thorough investigation into the lives and homes of your customers
Vision One Research's approaches are grounded in a number of disciplines including: Psychology, NLP and Neuroscience. We use a wide range of data capture approaches, including: Homework, Larder audits, Diaries, Depreviation, Disposable cameras, Video Vox Pops, Video Diaries.
If you would like more information or would like to discuss a particular study you have in mind, please contact us. Or sign up to our panel to take part in Focus Groups
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