Over the past ten years, the retail landscape has changed and continues to evolve, as traditional 'bricks-and-mortar' retailers have come under increasing threat from the emerging e-tailers.
Internet and
online retailing in the UK has seen a growth of over 5000% since 2000. Whatever your brand, it has never been more important to know what is really going on in-store and how shoppers interact with your products. Alongside traditional research techniques such as shopper intercepts, accompanied shops and quantitative observations and online retail research, we also use advanced tools such as
eye-tracking, (special glasses with in-built cameras), to record what shoppers actually see in-store. Our in-store
filming techniques also allow us to
measure traffic flow and dwell times around a store - but also help you to identify precisely how shoppers shop and they interact with
products and
promotions as they move around the store.
Shopping Behaviour Explained. We offer leading, first class shopper insights that help manufacturers and retailers understand in-store behaviour, motivations and decisions. Our studies explore shopper behaviour around: store layout, category layout, packaging, promotions and in-store communications and provide competitive advantage in these areas. Our skills and expertise as a retail insight company are not only in collecting data, but also converting shopper insights into action - enabling our clients to increase sales by building brand equity, stimulating purchases, improving loyalty and customer retention.
Retail Research Services. At a broader lever, we also offer a range of products and services designed to help retailers to develop successful brand and marketing strategies - These include include: Advertising evaluation, Brand strategy (including: Targeting, Segmentation, Brand Proposition and Positioning), Customer Satisfaction, Exit Surveys, In-store music and radio, Mystery Shopping, Packaging, Point of Sale, Pricing and Promotions, Shopping behaviour, Usage and Attitude studies, Windows.
