Retail Research Companies
Over the past ten years, the retail landscape has changed and continues to evolve, as traditional 'bricks-and-mortar' retailers have come under increasing threat from the emerging e-tailers.
Internet and
online retailing in the UK has seen a growth of over 5000% since 2000. Whatever your brand, it has never been more important to know what is really going on in-store and how shoppers interact with your products. Alongside traditional shopper research techniques such as shopper intercepts, accompanied shops and quantitative observations and online retail research, we also use advanced tools such as
eye-tracking, (special glasses with in-built cameras), to record what shoppers actually see in-store. Our in-store
filming techniques also allow us to
measure traffic flow and dwell times around a store - but also help you to understand shopper behaviour and identify precisely how shoppers shop and hoe they interact with
products and
promotions as they move around the store.
Retail Market Research and Online Shopping Research.
We offer leading retailers and companies, first class shopper insights that help manufacturers and retailers understand in-store behaviour, motivations and decisions. Our studies explore shopper behaviour around: store layout, category layout, packaging, promotions and in-store communications and provide competitive advantage in these areas. Our skills and expertise as a retail insight company are not only in collecting data, but also converting shopper insights into action - enabling our clients to increase sales by building brand equity, stimulating purchases, improving loyalty and customer retention. If you have a website which needs improving or testing then we can. We offer usability testing (filming website users undertake a range of shopper or other missions) and consumer research to understand exactly what your customers want from your website. We provide practical advice which will help transform your business whether you are in fashion and clothing, electrical, banking, grocery or any other retail sector.
As one of the UK's leading Retail Market Research Companies we offer an extremely diverse range of unique and tailor-made products and services designed to help both online and high street retailers develop successful brand and retail marketing strategies. These include: Advertising evaluation, Brand strategy (including: Targeting, Segmentation, Brand Proposition and Positioning), Customer Satisfaction, Exit Surveys, In-store music and radio, In store observation, Mystery Shopping, Packaging, Point of Sale, Pricing and Promotions, Shopping behaviour, Usage and Attitude studies, Windows.
Mystery Shopping Companies UK
If you live in London or anywhere else in the UK and would like to become a secret or mystery shopper and take part in virtual shopper programmes and get paid by visiting restaurants, travel agents, shops, cinemas, dentists then please join our online research panel which will enable us to contact you should any relevant project come up in your area.
