Services: Qualitative Research

Many new ideas and product developments fail to reach their full potential due to flawed research that stifles new and promising ideas. We believe research should be more than act as the voice of the customer, it should identify the hidden issues that are often overlooked and make commercially grounded recommendations that ensure your business success.

We offer a full array of qualitative techniques including i-Vision our advanced Eye Tracking system, along with:

• Standard and Extended Groups • Reconvened groups • Accompanied shopping trips • Dinner parties • Brainstorming • Immersion days

• Depth Interviews • Opinion former groups • On-site interviewing • Vox pops (talking heads) • Creative workshops • Web Clinics