Write a Research Brief

Tips on writing a Research Brief

Writing a research brief is often the first step in developing a successful research program. A high quality brief is an essential part of the research process that will help ensure your goals are achieved by providing us with a greater understanding of your needs and the real issues involved. The key components of a brief are:  
  • Background - how the project came about
  • Business Objectives - the broader business objectives
  • Research Objectives - specific research and information needed
  • Preferred Approach and Methodology (if known) 
  • Deliverables (reporting information and outputs)
  • Timings & Budget
  • Submission Information

We have provided some ideas on a pdf which can be downloaded here How to write a research brief 

Market Research UK